Monday, 23 February 2009

The "Essex" Brand


The Essex car was produced by the Essex Motor Company and the Hudson Motor Company between 1918 and 1932.
The Essex cars were aimed at the average families pocket and proved to be a durable, reliable motor.
Initially Essex marketed a line of touring cars (open four door cars with canvas tops), which was the most popular body style of cars in production at the time. While Essex added an enclosed sedan in 1920, it was the introduction of the 1922 closed coach, priced at the (then) unheard of low price of $1,495 dollars, only $300 dollars above that of the touring car. By 1925 the coach was priced below that of the touring car.
Essex sales remained strong through the 1920s and into 1931 before sales began dip. For 1932 a redesigned Essex debuted and was named the Essex-Terraplane, a play on the word aeroplane.

Dave Burton
www.bargain-motors.com

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